The daily briefing for AI marketers, growth hackers, and operators.

TL;DR — North American consumers now own 13 connected devices on average, driving a 63% increase in touchpoints since 2018 (Search Engine Journal). Google Ads’ new Creator Partnerships tool integrates influencer content directly into paid workflows, treating creators as a scalable media channel rather than a side experiment. Tactical implication: Shift influencer budgets from standalone posts to 'Partnership Ads' within Google Ads to track ROI alongside standard display placements.

TL;DR — Data from Jay Schwedelson shows AI-sounding language directly correlates with lower email engagement rates. MarTech outlines a three-step defense: mandatory messaging briefs, structure-first editing (AIDA for leads, PAS for mid-funnel), and line-level 'sweeps' adapted from Copyhackers. Tactical implication: Implement a 'Rule of One' sweep on all LLM drafts to ensure every sentence conveys exactly one idea before approval.

TL;DR — Shopify and Google co-developed the Universal Commerce Protocol (UCP), an open standard allowing AI agents to negotiate transactions with merchants like Target and Wayfair. The protocol uses "Embedded Checkout" to hand off to humans when agents hit logic gaps (e.g., age verification). Tactical implication: Ask your dev team to implement the `.well-known/ucp` endpoint to make your catalog 'agent-readable' before the Q4 bot rush.